Mrs. Heidi Jaara founded Balmuir in 2007 to pursue her passion for genuine materials and appreciation for traditional craftsmanship. These were cherished in her childhood home where she inherited the passion for handcrafting beautiful items bringing joy to daily life.
Heidi made a long career in Nokia in various international positions. During her worldwide travelling, she kept a notebook of her passions and ideas of her own company. She wanted to create products, which are made like in the good old days, when plastic was an unknown material.
She resigned and decided to put all her energy into creating something extraordinary without any compromises. In addition to offering a unique collection, Balmuir is the finest means of carrying on the heritage of the mothers in her family. Today Balmuir is owned and managed by Heidi and Juha Jaara.
Values and inspiration
Balmuir was born in Northern Finland where nature surrounds the daily life. It is where one can witness the wonder of colours during the four seasons. It is where aurora borealis lights the winter scenery, reindeers pasture and swans find their nesting place under the midnight sun. It is where people still believe in the goodness of mankind. Joy is found even in the smallest things. Honesty and trusting a man’s word are essential parts of leading a straightforward way of life. This is where Balmuir finds it’s company values.
In addition to wilderness, we find inspiration when travelling and meeting interesting people. Places like Paris, the French and the Italian Riviera, Tuscany, Lago Maggiore and Tokyo have been sources of great inspiration in our creative work.
The corner stones of our business are the product quality, excellent customer service, flexibility and joy of doing and creating. We believe that quality is in fashion forever.
Balmuir is a lifestyle brand offering interior decoration items and fashion accessories made from the finest natural materials. Each Balmuir product is a token of fine craftsmanship and designed to bring joy for years.
Balmuir interior decoration collection covers the living room, study, bedroom, bath and kitchen. It includes furniture, study and bar items, table top ware, lamps, trunks, throws, bed linen, towels, etc. Balmuir products give a sophisticated touch to the decorative finishing of an elegant home or office. The products are widely used also in high end hotel and restaurant projects.
Balmuir fashion accessories include scarves, shawls and hats. Both autumn/winter and spring/summer collections come in natural colours spiced up with the latest colour trends. These unique items are a combination of genuine materials with a luxurious feel.
We work only with family enterprises as supplying companies. We expect all co-operating parties to have high ethical values. We want to work with people who share our values of honesty, liability and staight forwardness. We want the business to have a human touch with a mutual respect.
All Balmuir products are manufactured by carefully chosen family run companies. The main criterias for choosing the supplier are the highest quality craftmanship, ability and history of processing the chosen raw material and reputation of the company. Balmuir follows and controls the entire production chain starting from the source of the raw material. Our supplying companies are considered as our production department, with whom we work on maintaining and improving our quality to guarantee customer satisfaction.
The idea of Balmuir was born out of the finest natural materials. Hence, our mission is to bring joy and comfort to the consumers by creating products with unique combinations of rare and fine materials. We take great pride in being able to offer products like they were done back in the old days when only natural materials were used. The essence of the fine materials is conveyed with the very first touch of each Balmuir product.
Balmuir leather products are made of first grade buffalo leather. Only the best hides are chosen to be used in the products. Balmuir cashmere products are made of the finest Mongolian cashmere. The hand woven and hand knitted Balmuir kid mohair products are made of the first hair of an angora goat, which gives the product a unique softness and warmth. Baby alpaca is the most rare and finest class of the alpaca fiber famous for its gorgeous softness and silky texture.
Balmuir linen products are made of stone washed 100% European linen. Old traditional finishing methods are used to create the typical crushed look and a vintage feel. Balmuir cotton products are mainly made from the finest Egyptian cotton with a high thread count number.
Reindeer suede is the most luxurious and exotic leather produced in Finland. The feel and quality of reindeer suede is very unique compared to any other leather.
Ernst & Young Entrepreneur of the Year Award
In 2017 we celebrated Balmuir’s 10 year anniversary. As a reward of the hard work to build an international lifestyle brand, Balmuir entrepreneurs Heidi and Juha Jaara were honoured to receive a great recognition in renowned Ernst & Young entrepreneurship competition winning the National Trade category 2016. Balmuir was recognized for its strong growth in terms of yearly turnover, number of markets, innovativeness and strong emphasis on quality. Balmuir team is now even more determined and committed to become a significant brand around the world in high end fashion accessory and interior design market.