Quality and Flexibility – Millan Putiikki, Our Retailer in Lahti
An effective collaboration with both retailers and producers is of utmost importance to Balmuir, and thus we would like to introduce some of our long-time business partners here in our blog.
This time, we get more acquainted with Millan Putiikki – a store which sells high-quality apparel, accessories and interior décor items. The customers are able to enjoy the store’s selection online at the webstore as well as at a physical location, in a boutique located in Lahti, Finland. In business since 2012, the owner and CEO of the boutique, Milla Tähkänen, tells us more.
What is important to you in regard to the daily operation of your Boutique?
We consider our customers the most important of all, of course, as without them there wouldn’t be us. Another important thing is to have good and reliable affiliates. Together we make sure that our store selection stays interesting and constantly changing. In this way, the work stays personally enjoyable and the customers are motivated to keep coming back yet again to see what’s on offer.
How would you describe your company values?
We want to offer our customers flexible and good customer service. We are even able to order singular items for our customers, if needed. This is the strength of a small business – flexibility comes easy.
Another value for us is bravery. You can’t always be sure on whether or not something will work, but we still often try new things. Sometimes things go wrong, but fortunately most of the time we make things work. As an entrepreneur, I also think it is important that our employees are content and want to do their own part in running a small business and in ensuring that everything runs smoothly.
How do you pick and choose the products that you want to sell in the boutique?
We choose products and brands which we would use ourselves, as well. As the boutique has been in business for quite a while already, the brands in our store have become quite constant. However, sometimes we find new exciting things, we just can’t resist.
How did you discover Balmuir?
I encountered Balmuir and its creation story through media at the end of year 2012. In 2013, I re-encountered Balmuir in Stockholm at the Formex fair. There were so many lovely items that it was hard to decide which products we would start with. At first, we got Helsinki and Dawn scarves, linen kitchen textiles and kid mohair throws. Now the selection has grown quite a bit. It was wonderful to get our first shop-in-shop for Balmuir products at the end of last year.
What attracts you to the products of Balmuir?
I think that the durable natural materials and the timeless design are what’s best in Balmuir. I also like that you can bring luxury to your everyday life with the products of a Finnish brand. You don’t always have to rely on the Italian or French.
Being Finnish is a great value, and we in fact continuously try to find our customers beautiful and high-quality brands that are domestic. Balmuir fits this value brilliantly.
What are your favourite products of Balmuir?
The Helsinki scarf is always my go-to accessory. I wear mine inside as well as outdoors. The new Aurora beanie has also grown on me as a favourite, but the upcoming autumn collection has so many lovely things, that there will definitely be new items to add to my favourites list.
What kind of visions do you have for the future?
I believe that a small business, such as us, will never be truly ready. I want to learn to be even better in many aspects relating to my work, so development is one of my visions. Of course, creating a memorable and cosy store experience from season to season requires inspiration and the performance of the task multiple times a year. In this aspect also, the best partners will help us push these visions forward.
More information on Balmuir wholesale: Phone +358-40-705-6353 / E-mail: email@example.com