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My Paris by Estefania

9/18/2019 1:18 PM

My Paris

Explore Paris with Balmuir

The new AW19/20 collection by Balmuir was shot in Paris. The collection got its inspiration particularly from the parisian style, which is effortless yet elegant at the same time. The style focuses on less, allowing the colours and textures of the high-quality materials bask in the spotlight.

Our model Estefania gave us a tour of her old hometown. Discover Estefania’s favourite spots and let your thoughts soar to the mysteriously narrow streets of Paris.


 My Paris





"My favourite restaurant for lunch is Le Jardin Secret (The Secret Garden). The restaurant is in the Marais area and it has a boho but Parisian chic feeling."

10 Rue des Rosiers







My Paris




"L'Orangerie in Tuileries is my favourite museum which houses a great collection of Monet's Nympheas paintings. Definitely a more niche but a well-known museum for the lovers of impressionism!"

Jardin Tuileries









My Paris



My Paris




"My favourite area in Paris is Rue Bretagne. Especially when there's the flea market, which is a perfect occasion to buy antique pieces."

Rue de Bretagne

My Paris




Posted in Fashion By Katri Kaarre

Balmuir Blog 20 August 2019

8/20/2019 12:41 PM

A Glass of Bubbly And Soft Knitwear – BMuir Alpaca Collection Leads Us to Autumn


BMuir Alpaca Collection

BMuir Alpaca Collection


BMuir clothing collection expanded last week with soft knitwear made out of alpaca and merino wool mix. The launch was celebrated at Balmuir Brand Stores in Helsinki and Oulu. As the customers got familiar with the collection and matching Grace accessories, they were treated to a glass of bubbly, some sweet treats and a give away. Balmuir Brand Store Helsinki also had the designer of the collection at the event to tell more about the garments.


BMuir Alpaca Collection

BMuir Alpaca Collection


– We had a lot of our good regular customers visiting. It was nice to catch up after summer, many customer told us about their summer holidays and trips, says the store manager, Tommi Setälä from Balmuir Brand Store Helsinki.

A lot of the customers stopped by at the store befor continuing on to Helsinki Night of the Arts. They were particularly intrigued by the golden yellow and camel melange shades of the knitwear.

The collection was eagerly welcomed by customers in Balmuir Brand Store Oulu aswell.

– The customers really liked Giselle cardigan, and it was sold especially in black and grey on the launch day. Many were planning to come back later for some more shopping, explains Marja Tahvanainen from Balmuir Brand Store Oulu.


BMuir alpakkamallistoBMuir alpakkamallisto


Knitwear made out of alpaca and merino wool mix are an excellent choice for autumn. The versatile sweaters, tunics and cardigans are perfect for both office and leisure wear. The clothes are available in six lovely colours and, depending on the model, in size XS-XL.

Choose your favourites from our alpaca and merino wool mix knitwear >>


Match with Grace accessories >>


Read more about the care for alpaca and merino wool mix >>


Posted in Fashion By Tiina Simola

Balmuir Blog 11 April 2019

4/10/2019 3:23 PM

High-quality Linen Clothing Is Suitable For Both Holiday And Office – The New BMuir Collection

The most recent BMuir collection comprises classy and versatile apparel made of the finest 100 % linen in Europe. The premium level natural material, the timeless designs and subtle tones ensure a linen clothing line that is easily adaptable for different occasions. The designer Niina tells us more about the birth of the collection and the properties inherent to linen apparel.

 BMuir linen clothes


What inspired the BMuir Linen Collection?

The summer of 2018 reached a record-breaking hot spell in Finland as well – Both our customers and staff were constantly inquiring after a clothing collection incorporating high-quality linen. Linen has been a familiar working material used in the Balmuir home décor collection ever since the beginning, and it has always been one of our customer favourites. This as well strengthened our inspiration for creating a BMuir linen clothing collection.


What are the advantages of linen as a clothing material?

The timelessness and effortlessness, as well as the breathability and flow of the material – these are qualities of linen that give it countless opportunities for design. It’s also a common conception to think that linen is solely a summer material. However, combined with other materials it’s also perfectly suitable for the early spring and fall. Linen is also easy to take care of and won’t always require ironing, for example.

Discover the linen clothing collection >>

Latizia wrap dressLivia linen tunic


For what kind of use are linen clothes suitable?

Linen is generally perceived as a relaxed material. However, the starting point of the BMuir collection has been timelessness and transformability. For instance, the Latizia wrap dress can be accessorised to fit a more formal event, or the dress can be paired with a turtle neck underneath to suit a colder weather. The more daring dressers could even wear the dress with slim fit trousers. The collared Livia tunic is an excellent choice for work attire and can also be worn open in a jacket-like fashion. The Louise trousers are relaxed and comfortable, yet neat enough to fit a city or an office setting. Of course, the linen is known best as the ideal material for hot summer days.


What type of materials should linen be paired with?

Linen is a versatile classic, which can effortlessly be paired with different materials, textures, and prints. For instance, silk, cashmere and linen scarves of the Balmuir accessory collection would beautifully complement the linen clothing collection.

Linnea linen blouseLinnea linen blouse


How should linen be cared for?

Linen should be washed in accordance with the washing instructions and shaped while damp. If needed, linen can also be efficiently ironed inside out while it’s still damp. Drying the material in direct sunlight should be avoided in order to maintain the brightness of the colours.

Find the linen care instructions here >>

Posted in Fashion By Tiina Simola

Balmuir Blog 4 October 2018

10/4/2018 1:25 PM

Soft Elegance to Any Outfit – BMuir Collection


The new BMuir collection under Balmuir brand offers a premium line of 100% cashmere clothing. The autumn collection consists of for instance cardigans, sweaters and cozy cashmere sweatpants. The designer of Balmuir Niina tells more about the birth of the collection.

BMuir cashmere clothing


How was the idea of a cashmere clothing collection born?

The cashmere clothing collection is a natural continuation of the amazing natural materials used at Balmuir. The cashmere clothing complements beautifully our selection of goods made for a quality conscious customer. Moreover, over the past years the Lausanne cashmere robe has become a classic in our selection, and our customers have always inquired for more cashmere clothing from us.

BMuir Vicenza sleeveBMuir Venize


What inspired the BMuir-collection?

One of the world’s finest natural materials, 100% Inner Mongolian cashmere, and the passion to create knitwear that would stand time, inspired us while designing the collection. We wanted to create an ensemble of cashmere clothing that could be combined in several ways for versatile outfits in various occasions.

BMuir Valeria BMuir Vicenza


To what kind of customer did you aim the collection?

The BMuir cashmere products are timeless classics, which are aimed to a style conscious consumer who appreciates premium natural materials. The cashmere clothes have been sized to fit different body types. Depending on the product, the size chart is from XS to XL.


What brings cashmere its high quality?

The finer and the longer the cashmere fibre is, the higher the cashmere is in quality. The fineness of the fibre is measured in microns. The cashmere fibre used in Balmuir products is extremely fine: 15,5–16 microns and 34–36 millimetres in length. A quality cashmere product pills less, and the pilling decreases even more after the first wash.

Cashmere wool

The cashmere used in BMuir collection comes from Inner Mongolia. The shearing of cashmere goats takes place once a year during spring. One goat produces approximately 100g of quality cashmere wool in one shearing. Hence, one cashmere product usually carries the wool produced by 2–4 goats. Nowadays, the shearing is done mechanically but the separation of the cashmere wool is still done by hand. The shearing does not harm the goat. 


How should the cashmere clothing be cared for?

In order to keep the product beautiful and durable, it is important to maintain it regularly. It is important to let the cashmere clothing rest and it is also good to air it periodically. The best way to keep the clothing from distorting is to store it folded. The eventual pilling can be removed with the Balmuir cashmere comb, which comes complimentary with every BMuir product.

Balmuir cashmere comb

It is possible to wash BMuir products by hand by following the instructions carefully, but we recommend dry cleaning. You can find the wool detergent recommended for washing in most organic stores. After washing, the clothing should be reshaped and dried on a flat surface. With regular maintenance you ensure that the cashmere clothing brings you joy for years.

Posted in Fashion By Tiina Simola

Balmuir Blog 14 September 2018

9/14/2018 8:31 AM

An Example of Fine Craftsmanship – A Balmuir Bag


The idea behind Balmuir’s bag collection was to create an elegant and timeless collection that includes versatile and high-quality products. A personalised bag with monogrammed initials makes the product feel even more special and makes for an excellent gift as well. The Balmuir Head of Buying, Hanna Seppälä, explains how Balmuir Bags are produced and maintained. She also gives some great tips on how to choose the right bag for you.


How are Balmuir bags produced?

Balmuir bag manufacturing

Balmuir bags are produced in a reputable family business, which specialises in the production of luxury bags. The business maintains a decades-long tradition in bag production and has extensive expertise in the field. A good producer uses high quality materials. Our designer takes the intended use into account in the measurements of the bags. They also pay attention to versatility. For instance, a bag can have several straps. This way the bag can be carried in different ways. 


What makes a quality bag?

A quality bag is durable and the natural leather ages beautifully during use. The new products in the Balmuir bag collection are made of natural grain calf leather. This is a very durable material that has a beautiful, lively texture. The bags of Balmuir are mostly handmade and subsequently the production process of each bag can include tens of different production stages. In a quality bag, even the small details are attended to with precision and care. For example, up to seven layers of paint is applied on the leather edges for finishing touches. The seams are finished and secured with handsewn stitching. Every bag goes through a careful inspection procedure.

Balmuir bag manufacturing

Balmuir bag manufacturing 



What new arrivals can we find in this autumn’s collection?

The beautiful new arrival bags of this autumn include Evelyn hobo and Evan tote. Evelyn hobo is a stylish attention grabber, which fits perfectly for everyday use. Evan tote, on the other hand, is definitely a work bag and is also suitable for men. The tote conveniently fits a laptop inside and has a removable shoulder strap, which allows it to be carried over the shoulder. In addition, other autumn arrivals include the passport cover and the luggage tag. Later in the autumn the collection will be also joined by the new Camille wallet as well as the Chante card holder.

Balmuir Evan tote

Balmuir Evelyn Hobo



What is your advice to finding a perfect bag?

The starting point in picking the right bag is usually the intended use of the bag. In addition, you should think about what life expectancy and quality you expect from your bag, and how much you are willing to invest in those aspects. In choosing the right colour, it usually helps to think about your wardrobe. What kind of clothes would you typically pair with the bag? You can’t go wrong with black or beautiful shades of brown, but a colourful bag is excellent for adding a little “catch” to an otherwise simplified look.


How to take care of your bag?

When not in use, your bag should always be stored away from light, preferably in the dust bag that comes with it. During regular use, any stains should be wiped off as soon as possible. To do so, you can use a damp cloth. If the leather gets wet, it should be dried carefully. The bag can also be protected with a leather protection spray. A delicate leather cream can also be applied to condition the leather surface and add some shine to it.

Balmuir Elise bag

Posted in Fashion By Tiina Simola

Balmuir Blog 2 August 2018

8/2/2018 10:29 AM

Material: Cashmere


Balmuir kashmir angoravuohi

Balmuir 100% cashmere products are made from the finest Mongolian cashmere in Inner Mongolia. Cashmere wool is combed from the goats, the animal is not harmed in the process. The higher the animal lives, the finer the cashmere. Goats living high on the Mongolian mountains have a thick undercoat that provides a very fine quality cashmere. Cashmere is a warm and lightweight material. It can be used in items like throws, accessories or clothes. For example, Balmuir's iconic Helsinki scarves are made out of this lovely fabric.



Balmuir kashmir  


Cashmere is fairly easy to take care of. Balmuir recommends airing out cashmere products regularly. Tightly knitted or woven cashmere products can also be maintained using the Balmuir cashmere comb. Dry clean is recommended, but cashmere can also be hand washed gently in hand warm water, using a mild detergent for wool.



Browse Balmuir's cashmere products


Posted in Fashion By Tiina Simola

Balmuir Blog 21 June 2018

6/21/2018 9:26 AM

Watermelon Smoothie by Kokit ja Potit


Happy summer!

Here’s a quick and easy vegan recipe for a summer breakfast or enjoy it as a refreshing snack.



By: Kokit ja Potit


200 ml coconut cream or thick coconut milk

500 g watermelon

circa. 1 tbsp lemon juice

circa. 2 tsp agave syrup (or honey)

a few ice cubes


Remove the watermelon rind. Combine all ingredients in blender and blend until smooth.



Watermelon smoothie

Posted in Fashion By Mikko Vuoti

Balmuir Blog 6 June 2018

6/6/2018 10:34 AM

Balmuir at MLL UP Charity Fashion Show


In May, Balmuir took part in the annual charity fashion show MLL UP, organized by the Finnish Mannerheim League for Child Welfare’s Uusimaa regional organization. The fashion show in Helsinki raises funds for Uusimaa region’s support person activities for families with children. Johanna Pirinen, Uusimaa region’s coordinator for support persons told us about her personal insights about the event and Mannerheim League.


Where did the idea for MLL UP charity fashion show come from?

The idea originated from a conversation between the then Chairman of Mannerheim League Uusimaa reagional organization Saija Toropainen and fashion influencer Klara Kivilahti. Saija told Klara about her concerns about families’ welfare and her desire to support families in time and to bring attention to Mannerheim League’s Uusimaa regional organization’s support person activities. They came up with the idea to raise funds for preventive child protective work with a charity fashion show. This year the event was organized for the sixth time and it has been sold out almost every year.


How did you end up working for the Mannerheim League and how long have you been involved with the organization?

I ended up working for Mannerheim League’s Uusimaa regional organization through voluntary work. Mannerheim League has been a part of my professional and personal life for years. I was an active volunteer in the board of the regional organization, in the family cafe and as a support person for families. My studies in social services in 2011-2014 increased my desire to help families with children. As a student it was already clear to me that I wanted to work for Mannerheim League. Mannerheim League’s values are similar to my own and I want to do my part in helping families with children, especially in the preventive work.


In what ways is Mannerheim League a part of the everyday life of children and families?

Mannerheim League’s Uusimaa regional organization has offered support to hundreds of families through things like support persons and temporary child care services. Support persons work with individual families and support their everyday lives in several ways. Local organizations offer peer support and affordable hobbies for children. 

Family cafes run by volunteers are places where parents can meet each other and gain strength to their parenthood while their children can meet other children their age to play with. Volunteering in Mannerheim League gives a chance to work in the board of a local organization or at a family cafe. You can also become a support person for families, a friend for an immigrant parent or a teen or a leader of a peer group and so on.

In my opinion, Mannerheim League’s Uusimaa regional organization’s performance is very up-to-date and we continuously develope our activities based on the needs and hopes of families with children. We want to support the families in their everyday lives. For me, Mannerheim League’s Uusimaa regional organization is an active operator in children family services, as a part of a lively network of citizens’ organizations.


For how long has Mannerheim League’s Uusimaa regional organization organized support person activities for families? What is the work actually like?

We have been organizing support person activities since 2010. I have been the coordinator of family activities for three years now, and I wouldn’t change a day. It is a pleasure to be involved in significant work for families and hear the feedback of how the support from our volunteers has helped them to cope. The support persons are ordinary, responsible adults with the desire to help and be a part of the everyday lives of children with families. Our regional organization recruites, educates and coordinates the activities. Once a person becomes a volunteer for the support person system, they commit to being by the family’s side for one year, giving them their time, presence, listening ears and an extra pair of arms for the children to be held in. At best, this gives joy and energy for the volunteer too.  

Photos by: Leena Aro

Posted in Fashion By Tiina Simola

Balmuir Blog 1 June 2018

6/1/2018 1:58 PM

The new "My City" story series introduces Balmuir's favourite cities through the eyes of locals. The first story takes us to Stockholm, Sweden, the home of the newest Balmuir Brand Store that opened its doors this May. A Swedish blogger, Vendela Svensson, is the first one to share her favourite Stockholm spots with us.


"Perfect for a lunch with good friends, also a great place for a coffee in the sunshine at their outside terrace. I really adore the environment and its super central!"

 Näckströmsgatan 8


"One of my favorite places when you want a break from the city pulse and get out in the nature. A really cosy place to have a Swedish fika, walk around and just relax."

 Rosendalsvägen 38

L Y D M A R  H O T E L

"My absolute favorite place for an After Work! Loving the location, the interior and the atmosphere."

Södra Blasieholmshamnen 2

Posted in Fashion By Teija Stenius

Balmuir Blog 28 May 2018

5/25/2018 3:31 PM

Balmuir Kid Mohair Production in South-Africa


Balmuir was founded to pursue passion for genuine materials and appreciation for traditional craftmanship. Since the beginning we have also made a commitment to work with family run enterprises with high ethical values as supplying companies. Some of these partners we have financed and supported them in professional skills. We want to work with people who share our values of quality, reliability, flexibility and genuineness. The main criterias for choosing the supplier are the highest quality craftsmanship, ability and history of processing the chosen raw material and reputation of the company. Balmuir follows the entire production chain starting from the source of the raw material. PETA has recently reported misconducts in mohair production in South Africa, which is the biggest sourcing country for this material. We have received a letter from the MOHAIR South Africa, which states as follows:

”There are approx 1000 farms in South Africa that supply mohair to market. Of the 1000, we have 700 farmers suppling large enough quantities to be considered commercial farms. Of these commercial farms, PETA claimed to have visited 12 farms and we have been able to identify 2 farms where practice is questionable. These farms form a part of our investigation and have been suspended in the interim, whilst being assesed by a third party auditor.”

Balmuir kid mohair products are produced in two family owned companies in South Africa by our partners that we haven't known personally since the beginning of their operation. They both use the same yarn supplier, Samil Natural Fibres ltd. Balmuir CEO Heidi Jaara has personally discussed with Samil managing director Michael Brosnahan about the Samil raw material sourcing; 20% of mohair produced by Samil’s own farms and 20% by partnering farms, of which Samil has 50% ownerships. These sources are 100% traceable. The remaining 60% of the mohair is bought through two main brokers in South-Africa, CMW and BKB. CMW and BKB buy the mohair only from farms, that respect the animal welfare and have passed the external audits. The mohair produced by the farms that PETA reported mistreating the animals, has been withdrawn from the auctions. In addition, if a farm does not pass the audit, it’s not allowed to sell the mohair in the auctions.

Balmuir buying team has scheduled the next visit to South-Africa for the upcoming June. The team will visit both suppliers, Samil yarn supplier and mohair farms to ensure the sustainability and high ethics of the mohair production chain this June. Ethical operations is one of the core values of Balmuir and we are also part of BSCI organization that promotes sustainable business. We are happy to help you with any additional questions consering Balmuir mohair production.

For further information contact info(at) or +358-50-361-9860

Kid mohair wool is made of the hair of Angora goats.

Our manufacturing teams.

Posted in Fashion By Teija Stenius

Balmuir Blog 23 April 2018

4/23/2018 4:26 PM

Luxurious Material from Finland


Balmuir Aurora gloves are made of high quality, Finnish reindeer leather. The elegant glove comes in a classic range of colours and is easy combine in a stylish city look. Reindeer leather is a luxurious and light material, but it is also very durable. The leather used in gloves is processed water and dirt resistant. The high quality leather is a byproduct of meat production. The reindeer leather used in Balmuir products comes from Ahlskog Tannery in Kruunupyy, Ostrobothnia, Finland. The CEO of the company, Mikko Uusitalo tells us here more about their business. 


Balmuir Aurora gloves


When and how was your company founded? 

In the 1920’s Hugo Ahlskog started a business called Ahlskog Oy, manufacturing and selling leather gloves. The business later developed into a leather tannery. The company has been working in the same factory since the 1950s. Over the years, Hugo Ahlskog’s son, Matts Ahlskog made Ahlskog Oy into a succesfull and highly valued company. 

For a long time, the main production was sheep leather tanning, but since 1990’s reindeer leather has been the most important product of the company. In 2006 Ahlskog family gave up the tannery, after which my father, Ilkka Uusitalo and his partners restarted the company under the name of Ahlskog Leather in 2007. I myself joined into the company in 2012, and today we are known as Ahlskog Tannery. 


Ahlskog Tannery owners


What is your product and your specialty? What makes your business unique? 

Our main product is Finnish reindeer leather. Due to a very thin material, reindeer leather is challenging to process, but extremely durable. Since it is a natural material, the result is always unique. We also process sheep and deer leather, for example.  

Social responsibility is very important to us. In the 1990’s we were among the first tanneries in the world to receive an environmental certificate. We aim to minimize the amount of waste in our process, we use as little water as possible in our production and we clean the water used in the production to the point where it is almost drinkable again. A large part of social responsibility is derived from the demands of bureaucracy, but it is also an asset in the international market. Nordic social responsibility is highly valued in Europe. In 2017 in Paris we won the Première Vision Leather Handle Prize for our Finnish white-tailed deer leather. 


reindeer leather


What kind of a team do you have? 

We have a small, but efficient team. My father, Ilkka Uusitalo still takes part in the daily work of the company. Our former CEO, Carita Pöntiö is also still involved, especially with sales. I also work in production. Our team is highly proficient. Even though the process is familiar, working with a natural material always brings up surprises that we tackle together. I’m very pleased with our team. 

What kind of things do you find important in your everyday work? 

We want to produce high quality leather with its own conditions. The quality of the leather determines the use. We want to maintain the natural look of leather. Working in a factory can’t always be nice and exciting, so it is important to us to maintain a good team spirit. Good humor helps us keep going, and we aim at rotating work assignments so we won’t be doing the same thing all day long. 

What kind of values does your company have? 

In addition to the quality, it is important to us that our business is as transparent as possible. Anyone can visit to the factory and get to know our procedures. We aim at cleanliness and creating as little waste as possible. Our work also shows our personality, it is important to us to raise interest outside of the buying process also. 

What kind of visions do you have for the future? 

Our aim is to grow our business. The goal is to be the trusted producer of reindeer leather in the Nordic countries. We also hope to be interesting in the eyes of large fashion brands.  

In addition to international markets Finnish co-operation is also important to us. It feels good to sell Finnish products for Finnish clients. At the moment the price of leather hides has gone up considerably, which is a challenge since it decreases the buying potential of our clients. Luckily, we have been busy with work so far.


Aurora gloves silver pink

Posted in Fashion By Tiina Simola
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