Quality Textiles for Cruising | Grandezza x Balmuir
This summer, two Finnish family run businesses, premium boat brand Grandezza and Balmuir created a collection of textiles suitable for boating, available for people who purchased a Grandezza boat. According to Henna Forsström, marketing and product manager of Grandezza's manufacturer Finnmaster Boats Oy, quality products and supplies in boating are always an elegant choice and an essential part of the experience.
What kind of trends can be seen in boat decor?
For the past few years the colour palette used in boats has been very down to earth with different light beige and grey shades, and the trend doesn’t show signs of fading. Many people want to use more and more natural materials. Scandinavian style and a certain minimalism are also obvious trends. Typically, a lot of wood is used on boats. Large, panorama style windows have become a permanent thing. Through these windows the feeling of space, nature and light becomes a part of a boat’s decor.
How was the collaboration collection Grandezza x Balmuir born?
We constantly aim to offer people new experiences on water. People lead busy lives, but at the same time they value unique, high quality products. We have long admired Balmuir’s story and great products and thought it would be great to have the chance to offer them to our customers. We have been styling our boats with Balmuir products for fairs and photoshoots for a while. In the early spring of 2018 we suggested creating a collection suitable for boating. We believe that our customers will love this beautiful collection that includes for example bed linen and kitchen textiles.
What kind of things should you remember when planning a boats decor and other supplies?
Boats have certain limitations. Things used on boats shouldn’t be fragile nor take too much space. Our clients have a high sense of aesthetichs and they value beautiful and atmospheric spaces. The collaboration collection includes for example throws and shawls which are very useful during the Nordic summer, when nights and mornings can be cool. Sailors value high quality, durable products – the qualities Balmuir products are known for.
What are the best destinations for cruising and sailing in Finland and other parts of the world?
In Finland the archipelago of Turku is one of a kind. It is full of beautiful natural harbours, great restaurants and cafes. The western coast of Sweden is known for its unique landscapes and sea food like oysters, lobsters and shrimp. The archipelago of Stockholm is also full of wonderful islands and summer destinations such as Vaxholm and Sandhamn. There are a lot of interesting destinations all around Europe too; the lakes of Switzerland, boat harbours of Nice and the beautiful fjords of Norway.
What is the story of your company? How did you end up making premium boats?
Our company was founded in 1990 when two experienced and skilled boat builders, Osmo Roukala and Jarmo Kinnunen started building Finnmaster boats. The men were brought together by a strong passion to boating, vast experience and a common, determined vision of building a perfect boat. As the selection grew to larger boats it was time to bring something elegant and unique to the market. In 2000 the first Grandezza boat was delivered to its proud owner. Since then, our professional boat builders have built and delivered high quality, 23–40 foot Grandezza boats to exacting customers around Europe. In addition to Grandezza, our product portfolio includes Finnmaster fiberglass boats and Finnmaster Husky aluminum boats.
What kind of values does your company have?
We’re very proud of the fact that all Grandezza boats are of Finnish handicraft. Currently we have four factories in Finland, out of which the one in Kalajoki is completely focused on making Grandezza boats. Each boat is made with finest craftmanship. We have passionate boat builders who are committed to building first class boats. Grandezza boats are tailored to the customer’s needs. Each boat goes through a detailed testing program before being delivered to a customer. The customer is the key to our business. We put a lot of thought into how the owners experience the boat, what the driving response and maneuverability are like in different circumstances. Our goal is to make life on a boat as enjoyable as possible and waking up in a cabin a unique moment that takes you out of your everyday life.