Soft elegance to any outfit – BMuir collection
The new BMuir collection under Balmuir brand offers a premium line of 100% cashmere clothing. The autumn collection consists of for instance cardigans, sweaters and cozy cashmere sweatpants. The designer of Balmuir Niina Ylitalo tells more about the birth of the collection.
How was the idea of a cashmere clothing collection born?
The cashmere clothing collection is a natural continuation of the amazing natural materials used at Balmuir. The cashmere clothing complements beautifully our selection of goods made for a quality conscious customer. Moreover, over the past years the Lausanne cashmere robe has become a classic in our selection, and our customers have always inquired for more cashmere clothing from us.
What inspired the BMuir-collection?
One of the world’s finest natural materials, 100% Inner Mongolian cashmere, and the passion to create knitwear that would stand time, inspired us while designing the collection. We wanted to create an ensemble of cashmere clothing that could be combined in several ways for versatile outfits in various occasions.
To what kind of customer did you aim the collection?
The BMuir cashmere products are timeless classics, which are aimed to a style conscious consumer who appreciates premium natural materials. The cashmere clothes have been sized to fit different body types. Depending on the product, the size chart is from XS to XL.
What brings cashmere its high quality?
The finer and the longer the cashmere fibre is, the higher the cashmere is in quality. The fineness of the fibre is measured in microns. The cashmere fibre used in Balmuir products is extremely fine: 15,5–16 microns and 34–36 millimetres in length. A quality cashmere product pills less, and the pilling decreases even more after the first wash.
The cashmere used in BMuir collection comes from Inner Mongolia. The shearing of cashmere goats takes place once a year during spring. One goat produces approximately 100g of quality cashmere wool in one shearing. Hence, one cashmere product usually carries the wool produced by 2–4 goats. Nowadays, the shearing is done mechanically but the separation of the cashmere wool is still done by hand. The shearing does not harm the goat.
How should the cashmere clothing be cared for?
In order to keep the product beautiful and durable, it is important to maintain it regularly. It is important to let the cashmere clothing rest and it is also good to air it periodically. The best way to keep the clothing from distorting is to store it folded. The eventual pilling can be removed with the Balmuir cashmere comb, which comes complimentary with every BMuir product.
It is possible to wash BMuir products by hand by following the instructions carefully, but we recommend dry cleaning. You can find the wool detergent recommended for washing in most organic stores. After washing, the clothing should be reshaped and dried on a flat surface. With regular maintenance you ensure that the cashmere clothing brings you joy for years.