Balmuir x Stylecast

How can one recognize the quality of a garment, and what does good quality even mean? Are natural materials always better than synthetic fibers? Is it possible to produce sustainable, high-quality and ethical fashion in China?

Listen to the Stylecast podcast episode created in paid collaboration with Balmuir, featuring the Head of Sustainability at Balmuir and Luhta Group, Annamaria Väli-Klemelä. The episode delves into the quality of clothing, materials, and what to consider when shopping if you value the ethics and sustainability of a product.

Annamaria also introduces us to a new term: emotional sustainability, a concept that Balmuir’s head designer Birgitta Sannig always considers when designing collections. The episode also shares tips on which materials are best from a garment care perspective and introduces Balmuir’s Care Spa service, which helps customers maintain and care for their Balmuir products.